Welcome to my site about search engine optimization
In-House VS Outsourced Search Engine Optimization
There are a number of factors that should be considered when deciding whether to outsource Search Engine Optimization or run an in-house SEO campaign. The first thing to understand is that Search Engine Optimization requires comprehensive expertise in both off-line and Internet marketing, the methods and technologies.
It is neither a task that can be solved with by technologists alone, nor by your experts in general marketing. The size of a company and its budget are often the two decisive factors determining whether to outsource Search Engine Optimization or assign it to the in-house team.
Small businesses
Unless you are primarily engaged in e-commerce, the cost of a SEO campaign will be the dominant factor. High ROI (Return on Investment) may be hard to achieve for small businesses, the costs of outsourced SEO or the amount of work required for a successful in-house Search Engine Optimization are often restrictive. But you need to remember that you will have to compete online as much as in the real world and often with the same competitors, therefore unless you optimize your website for search engines you may lose a lot of customers in both of the worlds.
Medium Businesses
Search Engine Optimization is an ideal solution for Medium-size businesses. Although most of them realize the importance of SEO, their internal staff may lack the skills and expertise needed to carry out a successful SEO project. There are many Search Engine Optimization specialists providing quality SEO and SEM services.
If you outsource Search Engine Optimization you will get quite a number of benefits:
o Experienced online marketers can provide your SEO campaign with professional analysis of customers’ behavior which is critical for an effective selection of keywords and target groups.
o Search Engine Optimization specialists are up-to-date on the latest trends in this rapidly developing area of online marketing.
o It will save you a lot of time and money for you won’t need to go all the way of trial and error analyzing the competition and coming up with an effective set of keywords to target or investing in staff training. Moreover you won’t need to purchase, install and master SEO software.
o Search Engine Optimization specialists will provide you with a fresh look at your website and will give an objective evaluation of your marketing strategy.
Large Businesses
Mature corporations often have their own in-house team of Search Engine Optimization specialists. The complex structure of large companies may sometimes make outsourcing a bit difficult, but they can also benefit from the objective opinion of external SEO consultants and practitioners.
When you make the final decision whether to stay in-house or outsource Search Engine Optimization, you need to identify your goals and set the priorities. This is critical for developing effective marketing and conversion strategies.
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Search Engine Optimization Outsourcing
Search Engine Optimization has become an overpriced, and under reported sector of the internet marketing industry. Knowing which company to trust, the big ones, or the one man operations is a tough call. This is largely because of the huge number of SEO companies that claim to be great, but who are really just American sales companies of Indian, or Filipino labor. There should be an easy solution to problem; buy directly from the people doing the work. Unfortunately it is usually very difficult to do that, and that is why big SEO firms can charge so much money to do it for us. Let’s talk about why it’s difficult, and how you can overcome the obstacles to save money on Search Engine Optimization.
The first, perhaps, most obvious obstacle is that most people don’t speak the language that people overseas speak. In the Philippines people speak Tagalog, and one of 170 other dialects, and English. Some people are surprised by this, and to others, it is not a surprise. In fact, you would be hard pressed to find someone in most cities in the Philippines who does not speak English. The beauty of the situation for American companies looking for SEO Outsourcing help is that Filipinos are taught American English from elementary school through college. This is slightly different from Oxford English that is spoken in England, Australia, and many other places around the world including India. India was a British Colony, and they speak Oxford English. Great news for people in the UK who are looking for SEO Outsourcing! In reality, the difference in English is not big enough to impact your SEO efforts.
Ok, great, they speak English, but how do you find someone who understands Search Engine Optimization enough to hire them? There are countless job boards that you can use to find your outsourced labor. Most of them require a fee, but it is well worth paying for services that connect you to qualified people. Beware of people who abuse the job boards, however. You will find that most job boards only require applicants to fill out a form where they describe their skills. This adds an important interviewing step to the process. Make sure to set up a Chat or Skype interview with your potential employee, before you hire them. Ask them questions about Search Engine Optimization tasks that you will be assigning to them. This will help you identify who will really be able to help your business, and who just needs a job.
The next obvious challenge is managing someone once you find and interview them. If you are an expert with Excel or Google Docs, and you happen to find an SEO expert overseas who is too, you can probably give them assignments, and monitor their work in a couple hours every day. If you don’t know how to use spreadsheets very well, however, this step is the most difficult to solve. There are many paid task management solutions available to help with this. Generally, you should expect to pay a monthly fee for your task management provider.
The learning curve can be steep, if you try to do it alone, but it is doable and highly valuable. Big SEO firms wouldn’t do it if it wasn’t profitable. In fact, the standard for SEO fulfillment in the industry is about 10%. This means that 90% of what you are paying goes to pay the sales team, lead generation groups, spiffs, and advertising efforts for the company you are buying from. Then they pay the person doing the work 10%. Outsourcing your own SEO efforts can save you as much as 90%. To me that is worth the hurdles.
Currently I manage a team of over 50 outsourced employees doing tasks such as content generation, AdWords management, video production, directory submissions, social bookmarking, and more. I use SEO Queue to clear all of the hurdles mentioned above. It’s not the only service that will do it, but it is the only service that will clear them all.
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Writing Copy For SEO
Welcome to day 1 of “Rankings Week”, my week long series of posts dedicated to educating webmasters on how to improve their search engine rankings today. The internet has changed in terms of what works for achieving a high ranking in the last year, and it’s changed significantly more than it was 5 or 10 years ago. We’re going to kick things off by talking about something which hasn’t changed too much when it comes to its role in helping you rank better: writing copy for SEO.
Writing copy for SEO refers to writing your copy to specifically please the search engines. In other words, writing your copy and content so that you rank well in doing so. This post is going to look at exactly how to go about writing copy for SEO.
FIRST and most obviously, you need to make effective use of your keywords. Doing good keyword research is a big step number one. That link goes to a post on how to use the best keyword tool (which just happens to be free) to find good keywords. Here’s a post on what makes for a good keyword, as well.
Next, you need to use that keyword in your content. Generally you’re best off devoting one post or page to one keyword, using that keyword whenever natural within that post. Some people sweat the “perfect ratio” of using their keyword versus other copy. There is no perfect ratio. Just again use it whenever natural and make sure to use synonyms for your keyword in place of it sometimes, as well.
The search engines have gotten smarter in recent years and absolutely HATE anything which looks unnatural, so sprinkling in some synonyms interchangeably is an effective tactic as they take them into account, as well. Also be sure to use your keyword as any anchor text for hyperlinks pointing towards that page.
This is writing copy for SEO 101 and still helps search engines to identify what your page’s content is about. They see that keyword pointing towards your page and recognize that it’s relevant to that keyword, thus increasing the chances that they’ll rank your page higher for that keyword (depending on the authority and trust of the website which the link exists on).
SECOND, don’t forget that search engines don’t put as much emphasis on keywords as they once did. In other words it’s not as much a technical process as it once was. Sure keywords still help them identify what your content is about, but (today especially) the greater half of writing copy for SEO is to remember that the quality of your content is more important than ever. You’ve got to be writing content which people want to link to.
It sounds a bit cliché but writing great content is literally the best way to go about writing copy for SEO and see your rankings jump.
Ideally what you write about should be unique. Sure it can be difficult to be completely unique at this point on the internet, and if that’s not an option within whatever niche you’re writing within then make sure your content is well written, easy to understand, and again entertaining and or informative. This is the best way to convince people to link to you, and the more links which you receive from high quality websites, the greater the indication that you have content worth ranking highly in the search engines.
In summary, writing copy for SEO is a combination of writing content based around your best keywords and making that content attractive to other webmasters. So yes, in other words (and you’ve probably heard me say this before) you should be writing for your readers first and foremost, and if you do that, the search engines will follow.
Want more copywriting tips? Check out my list of 7 copywriting skills to step your copy up several notches no matter who you are!
OR you can sign up for my free 10 Day Fast Track Training Course which is a completely free email/video based course designed to teach anyone how to make serious money through affiliate marketing. Check out this video to see how quick and easy it is to make money in affiliate marketing when the path is laid out clearly right in front of you without costing you a dime.
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